How Much Art Sold Online in 2024?
- Jehan Legac
- Apr 22
- 1 min read
Online-only sales continue to rise even as prices fall.
April 19, 2025
This article is part of the Artnet Intelligence Report, The Year Ahead 2025. Our analysis of the second half of the year’s market trends provides a data-driven overview of the current state of the art world, highlighting auction results and trends, and spotlights the evolving tastes in a turbulent market.
A total of $392.7 million worth of fine art sold in online-only sales at Sotheby’s, Christie’s, Phillips, Bonhams, and Artnet Auctions in 2024.
That is a 10.8 percent dip from 2023, in line with the market’s overall decline.
As in 2023, price points for online sales fell further from their pandemic-era high. The average price of a work of art sold online dropped to just over $13,000, a 17.6 percent decline year over year, meaning that more works sold at lower price points.
Still, buying and selling art online has become standard practice for many. Total online sales by volume were 189.2 percent higher than pre-pandemic levels, with the number of works sold continuing to rise year on year. More than 29,000 works sold online in 2024, a 6.6 percent uptick from the previous year and 27 percent more than in 2020, when many sales moved online.
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